In this episode of the Brainiate Show podcast, I interview Salesforce MVP, Andrea Tarrell. She has been a Salesforce Admin for over 10 years and is now a successful consultant in the Salesforce ecosystem. As founder and CEO of Sercante, Andrea Tarrell shares some career tips with us as well as best practices for those interested in becoming Pardot experts at their organization.


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Sercante was “born” in 2017, to help marketers be successful with the Salesforce platform. This includes Sales Cloud, Service Cloud, Experience Cloud, Conversational Marketing, Pardot, and other marketing automation platforms.

Andrea has been an active member of the Salesforce community for over ten years as both an Admin and Consultant. She has been a presenter at Dreamforce and other Salesforce events, and she’s the founder of the very popular blog The Spot for Pardot, and a new Pardot-centric job board.

Andrea and her team at Sercante offer Pardot training courses to help individuals level up their Salesforce and Pardot skills to handle the day-to-day management of these tools for their organizations. If that weren’t enough, Andrea and her team at Sercante are the powerhouse behind the largest Pardot event in the Salesforce community, ParDreamin’.

During our chat, Andrea and I discuss some of the common myths and misconceptions around Pardot (or any marketing automation tool, for that matter); how Salesforce Admins can start to get comfortable in the Pardot space, without pulling their hair out, and how to best structure a Pardot-centric rollout for any organization.

Spoiler alert: Contrary to what many Salesforce Account Executives might say, you can’t just “plug it in” and “turn it on.” It’s not a microwave.

Like any other project, rolling out Pardot involves gathering and understanding the organization’s business requirements, before any configuration takes place. It’s helpful to break down the initial rollout into smaller, more manageable projects and milestones.

As the Covid pandemic has gotten many people to re-evaluate their careers and consider starting a Salesforce-centric consulting practice, Andrea shares some of her advice based on her own experiences starting up a new business.

I hope you enjoy listening to this episode as much as I enjoyed recording it!

Please don’t hesitate to reach out if you have any suggestions for future episodes or guests.

Make sure to subscribe to the Brainiate Show on your favorite podcast streaming service.

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