Getting Started with Pardot? If So, You’re Going to Love These Resources!

If you’re new to Pardot, chances are that you’re feeling a bit overwhelmed trying to find all the information you need to get started.

One incredibly valuable resource is the Pardot Office Hours, scheduled by Salesforce.

During Office Hours, you can learn best practices, uncover new features and understand how other organizations are using Pardot to manage their marketing automation needs.

Here are links to some recent recordings of Office Hours to help you catch up on what you might have missed.

Pardot: Pardot on Platform

Pardot on Platform is here! If you’ve ever wanted to integrate Pardot campaigns with Salesforce campaigns, better track your marketing engagements through Salesforce reports or utilize multi-touch attribution, you’re in luck! In this webinar, we’ll introduce some of our great new features and get you ready to start using them.

Pardot: Audit Workshop – How to Revamp your Pardot Account

Description:Have you been a long time Pardot customer and wondering what is next in your Pardot account? Are you currently wondering what you don’t know about Pardot? Join Pardot Specialists Rob Valdez and Emma as they walk you through conducting your very own Pardot account audit.

This workshop will also discuss common features that you may have forgotten about and strategies for revamping your Pardot account for the upcoming year.

Pardot: B2B Marketing in the Age of Data Privacy, trust, and Security

Description:Here at Salesforce, our goal is to help our customers connect with their customers in a whole new way. The world is changing, and giving us amazing new opportunities to understand and redefine relationships with your customers. In this webinar you will learn more about how The Salesforce Customer Success Platform can speed up your journey to GDPR readiness and deliver trusted customer experiences.

Pardot: Salesforce Engage Best Practices – Learn How to Give Your Sales Team an Edge

Have Salesforce Engage? Want to learn how to empower your sales reps to connect more effectively? Interested in best practices from real sales and marketing teams? Join our resident experts Camille and David as they walk you through how to get the most value from Salesforce Engage, including strategies that real clients are using every day.

Pardot: Reboot your Marketing Strategy

Description:Setting up your very first marketing campaign or just need a refresher? You’ve come to the right place. In this webinar we will cover the basics of setting up your marketing campaign—questions to ask, channels to consider and content to explore. We will also share some best practice tips and templates to get you started.

Pardot: B2B Marketing Analytics Deep Dive

Want to dive deeper into you B2B Marketing Analytics app? Join us for this deep dive where we’ll cover manipulating and creating datasets, building lenses and combining them to form functional dashboards. If you’re ready to get more out of your data and leverage this awesome tool, this is the webinar for you! Although you don’t have to be an expert, please be aware that we’ll assume basic understanding of the app and all related definitions.

Pardot: How to get the most out of Engagement Studio

Join us for How to Get the Most out of Engagement Studio: Time Building Tips for Building Smarter Nurture Programs. We will take you through their top tips for building in Engagement Studio to optimize your programs and save time.

Pardot: Reboot your Marketing Strategy

Description:Setting up your very first marketing campaign or just need a refresher? You’ve come to the right place. In this webinar we will cover the basics of setting up your marketing campaign—questions to ask, channels to consider and content to explore. We will also share some best practice tips and templates to get you started.

Pardot: Getting Started with Lead Nurturing in Engagement Studio

Interested in best practices for lead nurturing and what kinds of programs you can build in Engagement Studio? Join us as we dive into Lead Nurturing strategy and best practices using Engagement Studio. This session will be helpful for those who are getting started with Engagement Studio or are working on transitioning Drip Programs into Engagement Studio Programs.

Pardot: 5 Quick Tips from the Pardot Health Review Accelerator

Curious what you can expect from Pardot’s Health Review Accelerator? Join Sydni Williams-Shaw from Swimlane as she walks through 5 quick tips from their own experience going through the Pardot Health Review Accelerator. She will discuss

  • Why the Health Review Accelerator?
  • Improving their ability to track ROI
  • Better aligning with Sales
  • Updating their Unsubscribe and Email Preference Templates
  • and more!

Pardot: Maximize Event Momentum to Drive Conversions

As a B2B marketer, odds are good that you are challenged with generating increased demand with tight or limited budgets. The pressure is on to understand which marketing activities generate the most revenue, and events are a big part of that. Join Victor Kippes, CEO at Validar, who will describe exactly how to use event data pre, during and post-show, and what you should know about the revenue impact of your event content and strategies. He’ll cover lead and data capture best practices, as well as delve into pre-event preparatory steps to take with your sales cloud and marketing cloud to maximize success. This session will also provide real-world examples to demonstrate how to measure ROI and increase sales.

Pardot: ABM Series – How to Measure ABM Success with Pardot & Salesforce

Whether a marketer is dipping toes or diving in, ABM is being approached with healthy skepticism. And the way to stay grounded and honest with any strategy is through accurate performance measurement. Start 2018 off by gaining a handle on the right metrics and measurement frameworks for measuring ABM success with Pardot and Salesforce. In this webinar, you’ll learn to: • Design your ABM funnel with an audience-focused framework • Adapt Pardot and Salesforce for tracking accounts • Measure performance with sample reports and dashboards • Evaluate your ABM effectiveness to grade the strategy and optimize.

Pardot: Reboot your Marketing Strategy

Setting up your very first marketing campaign or just need a refresher? You’ve come to the right place. In this webinar we will cover the basics of setting up your marketing campaign—questions to ask, channels to consider and content to explore. We will also share some best practice tips and templates to get you started.

Pardot: Google Organic Basics – A High Level Overview of SEO and Pardot

Confused about SEO and how Google works? Want to learn more about how search engines rank your content and what you can do to improve your visibility? Join our resident expert, Cole McIntyre, as he walks us through an overview of SEO, how it should play into your content strategy, and how Pardot can help you track and nurture prospects who find you in the search results.

Pardot: Power Up Your Lead Nurturing Strategy with Engagement Studio EMEA

Pardot’s Engagement Studio is a powerful tool. Join Clare Kelly, Pardot Success Specialist, to get the insider scoop on some real life examples of taking traditional list emails to the next level with an automated journey.

Pardot: New User Call EMEA

New to Pardot Marketing Automation? New to your role or company? Just finished your Pardot implementation? Join this introductory call for an: -Intro to Pardot Teams -Intro to Marketing Automation -Intro to Pardot Note: If you have just completed Implementation, we encourage you to join us for the first fifteen minutes to learn about your training and service options now that you have wrapped up onboarding.

Pardot: Understanding Campaign Influence EMEA

With the release of Pardot Campaign Influence Attribution models, leveraging your marketing campaigns has never been easier!

Join Evelyn Boyle, Pardot Success Specialist, to talk through the benefits and functionality of these models as well as Customizable Campaign Influence, in general.

We will share best practices around aligning your Pardot campaigns with Salesforce, show you how to build reports and dashboards to showcase your campaigns’ effectiveness and leave plenty of room for questions!

Pardot: ABM Series – How to Fuel your ABM Strategy with Personalized Content

Account-Based Marketing will require B2B marketers to think differently about the role that content plays in the buyer journey. In 2018, it’s never been more important to ensure your content speaks to the right person, in the right context, at exactly the right moment. But how can busy marketers prepare for this shift? Join Jason Oakley, Product Marketing Manager at Uberflip, as he discusses the unique role that personalized content and content experiences will need to play in your ABM strategy. You’ll learn how to personalize content and content experiences at scale and how you can start to measure your content’s impact on revenue through Pardot.

Pardot: Audit Workshop – How to Revamp your Pardot Account

Have you been a long time Pardot customer and wondering what is next in your Pardot account? Are you currently wondering what you don’t know about Pardot? Join Pardot Success Specialists Emma Peng and Rob Valdez as they walk you through conducting your very own Pardot account audit. This workshop will also discuss common features that you may have forgotten about and strategies for revamping your Pardot account for the upcoming year.

Pardot: Understanding Campaign Influence and Pardot Attribution Models

With the release of Pardot Campaign Influence Attribution models, leveraging your marketing campaigns has never been easier! Join us to talk through the benefits and functionality of these models as well as Customizable Campaign Influence, in general. We will share best practices around aligning your Pardot campaigns with Salesforce, show you how to build reports and dashboards to showcase your campaigns’ effectiveness and leave plenty of room for questions!

Pardot: ABM Series – How To Get Started With An ABM Pilot

Account-based marketing (ABM) is one of the fastest-growing B2B marketing trends, but practical details are sparse on how to introduce ABM into your organization’s marketing planning and execution. Join Jon Kane, Account Director at Brainrider, as he walks through how you can dip your toe in the water with an ABM pilot program. Jon will also answer questions from attendees.

Pardot: New User Introduction

New to Pardot Marketing Automation?

New to your role or company?

Just finished the Pardot Implementation process?

In this video you will become familiar with:

  • Pardot Teams
  • Marketing Automation
  • Core Pardot Features

Pardot: Audit Workshop – How to Revamp your Pardot Account

Have you been a long time Pardot customer and wondering what is next in your Pardot account? Are you currently wondering what you don’t know about Pardot? Join Pardot Specialists Rob Valdez and Emma as they walk you through conducting your very own Pardot account audit.

This workshop will also discuss common features that you may have forgotten about and strategies for revamping your Pardot account for the upcoming year.

Pardot: Advanced Attribution Pt.2 – 3​ ​Tips​ ​for​ ​Finding​ ​Insights​ ​with Multi-Touch​

You’ve arrived at a multi-touch model that works for your organization. Now what? What does attribution data really tell you about all your touchpoints and their revenue contribution? How do you probe beyond the basics to truly understand what channels in which to invest more (or less) ? Join us as we use Campaign Attribution data to finally test your burning marketing hypotheses and optimize your campaign mix.

Pardot: Salesforce Engage Series Part I – Salesforce Engage Overview

Are you new to Engage? Are you considering if Engage for your Sales teams? Are you still wondering what *exactly* Engage is? Not to worry, join Implementation Specialist Camille Marti in Part 1 of our 3-Part series on Salesforce Engage : Salesforce Engage Overview. We’ll cover who the tool was designed for, review the functionality and cover a real-world case study.

Pardot: Salesforce Engage Series Part II – Developing a Successful Rollout

In Part I of our 3 part Salesforce Engage Series, we covered functionality that Salesforce Engage brings to the table. In Part II, Senior Pardot Client Advocate Clare Kelly will cover how to develop successful roll out plan. During this session, we’ll cover the key players who will need to be involved, what those team members will be responsible for and pro-tips for success.

Pardot: Attribution Reporting Pt1 – Best Practices for Advanced Attribution Reporting

Learn how marketers are going beyond out of the box reporting and working with AppExchange partners to gain deeper visibility into Marketing Performance. In this Office Hours session, you will learn how to address the gaps in Marketing ROI reporting, so your campaigns get the full credit they deserve. We will discuss – What is advanced attribution reporting and custom weighting? Best practices to avoid common data cleanliness issues that can affect accurate reporting Tools. And recommendations for tools that help solve other common pitfalls.

Pardot: Outward Bound – Outbound Selling with Pardot and Salesforce

When initiating a successful outbound sales strategy, the man hours required can be overwhelming and the process unreliable – particularly when left up to the whims of each individual sales rep. Facing this obstacle, Covideo implemented an automated outbound sales strategy that allowed them to take back control of their pipeline and drive sales like never before. Join us as Covideo’s President and Co-founder, Jason Price, details how you can do the same by using their proven method.

Pardot: Audit Workshop – How to Revamp your Pardot Account

Have you been a long time Pardot customer and wondering what is next in your Pardot account? Are you currently wondering what you don’t know about Pardot? Join Pardot Success Specialists Emma Peng and Rob Valdez as they walk you through conducting your very own Pardot account audit. This workshop will also discuss common features that you may have forgotten about and strategies for revamping your Pardot account for the upcoming year.

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